Have you ever stumbled upon a little slice of luxury tucked away in the bustling heart of Piccadilly?
I’m talking about a stylish café hidden inside one of the most glamorous bookshops in the world: Assouline. I first discovered this magical spot years ago while hunting for a quiet escape from the Piccadilly hustle, and I instantly fell in love!
Today, Doyouspeaklondon invites you to step into a stylish cafe and luxury bookshop. Trust me, once you step inside, you’ll understand why this is one of London’s best-kept secrets!
Assouline: a world of luxury and literature
If you’re a fan of books that are objects of art, then Assouline is your paradise!
Founded in Paris in 1994 by Marie-Charlotte and Ricardo Assouline, this brand has become synonymous with luxury publishing.
Think glamorous coffee-table books about fashion, travel, design, and culture, each one exquisitely designed, printed on high-quality paper, and often encased in a striking hardcover.
In London, Assouline has made its mark right in Piccadilly, and it’s more than just a bookstore, it’s a whole vibe!
The moment you step inside, you’re surrounded by perfectly stacked books, sleek, shiny interiors, and a quiet elegance that makes it feel like a little world of its own.
And it’s not just books anymore, Assouline now sells luxury candles that are as beautiful as they smell divine, so you can take a little piece of this chic world home with you!
But the treats don’t stop at the shelves! Just wait until you discover the café tucked inside…
Assouline stylish café: a quiet escape
Inside all the luxury and books, there’s a small, super cosy café that feels like a little secret.
You can grab a coffee or tea, nibble on a pastry, have a light lunch or an evening drink, all while hanging out among the books.
So far, I’ve mostly popped in for a tea, either alone or with a friend, and I’ve always wanted to come back to try a proper evening drink.
It’s the perfect spot to slow down, take a breather, and enjoy a calm moment in the middle of London.
And after your coffee, you could explore the treasure trove of books that surrounds you…
Assouline fabulous bookshop: more than just books
Assouline’s bookshop is pretty magical. It’s not your usual bookstore. Every book feels like a little treasure, beautifully designed and full of inspiration.
You’ll find everything from fashion and design to art, travel, food, and photography.
Think iconic fashion photo books, luxury travel guides, and gorgeous lifestyle volumes, many of them signed, limited, or just too pretty to resist!
As you wander the shelves, you might stumble on niche collections, like their famous interiors and architecture series, or get lost in the stunning world of haute couture and celebrity photography.
The shop mixes style with curiosity perfectly, and it’s the kind of place you can keep coming back to without ever seeing it all.
Above, you’ll get a glimpse of the festive vibes at Christmas: there’s a gorgeous tree and loads of chic gift ideas that make you want to shop (and maybe treat yourself a little too)!
Assouline in Piccadilly isn’t just a bookshop with a café, it’s a little invitation to slow down, enjoy life’s small luxuries, and soak up beauty in every corner.
If you do happen to visit, I’d love to hear about your experience, share it with us on Doyouspeaklondon!
Hungry for more café discoveries? Take a look at my other favourites here.
And see what I’m up to next: follow along on Instagram here!
Everything you need to know about Assouline Café:
Assouline: 196A Piccadilly, London W1J 9EY.
Website
