Every May, Chelsea transforms into something truly magical. If you’ve never wandered its streets during Chelsea in Bloom, trust me, you’re missing out on one of London’s most creative (and photogenic) events of the year. 

Today, DOYOUSPEAKLONDON dives into London’s prettiest week of the year and why you’ll want to catch it before it’s gone!

Have you ever seen Chelsea in full bloom?

Every May, during a whole week, the elegant streets of Chelsea burst into colour as shopfronts, restaurants, and hotels transform into living works of art. This is an event I’ve attended for years, and that never failed to disappoint!

Organised by Cadogan in partnership with the Royal Horticultural Society (RHS), this free outdoor festival runs alongside the famous Chelsea Flower Show, but brings the spectacle right to the streets. 

It’s not that often that you find a free event in London that feels this special, with stunning creativity, great atmosphere, and … no ticket required! 

Each year, a new creative theme sets the tone for the displays. 2025’s theme is ‘Flowers in Fashion’, a vibrant tribute to Chelsea’s iconic style heritage. Think petals as patterns, blooms as ballgowns, and the whole neighbourhood strutting its flowery stuff!

No wonder it’s a fave on the London calendar: both locals and visitors look forward to it every single year, and the event keep growing each year.

Why Chelsea In Bloom 2025 feels extra special

This year marks the 20th anniversary of Chelsea in Bloom, and it’s clear that the neighbourhood’s brands and venues have truly raised the bar when it comes to creativity.

Here’s what you need to know:

🗓 When? The festival is in full swing right now and runs until 25 May 2025.

📍 Where? All around Chelsea, London: shopfronts, elegant squares, and even little hidden corners are transformed into blooming masterpieces.

🌸 What’s happening? More than 100 of Chelsea’s top retailers, restaurants, and hotels are taking part, turning their façades into jaw-dropping living art. You’ll spot everything from floral handbags to dresses crafted entirely from blooms. It’s fashion week, but make it petals!

🏆 Why all the excitement? This isn’t just for show. The displays are being judged by an expert panel, and the winners will be announced on Tuesday 20 May. Even better, everyone has a say! The People’s Champion is voted by the public, so you too can cast yours on their official website.

My floral picks

I’ve been out exploring Chelsea’s leafy catwalk and sharing my favourite displays over on Instagram (follow here if you haven’t already!). Some installations totally stopped me in my tracks, like this ‘Chelsea Punk’ (see below pics) on Kings Road. 

This Mohawk, created by Ricky Paul Flowers, is made of real grass and fresh flowers! Can you imagine that all the rebellious punk vibes have been reimagined in the most botanical, creative way?! It took 5 whole weeks to the artist to complete this artwork… So impressive, isn’t it?

What really struck me this year was how meaningful some of the displays felt. Take The Ivy’s, for example (check the pics above). Their floral display was not just about style, sustainability is in full bloom too. From reworked vintage fashion to bee-friendly plants, this might just be the greenest edition yet!

Where to wander: the prettiest streets in bloom

If you’re short on time or just want to soak in the best of the fest, here are a few Chelsea streets you absolutely shouldn’t miss…

Sloane Square:

A central hub and perfect starting point. You’ll find some of the most iconic installations here, like this one from Ralph Lauren (see above pictures).

Duke of York Square:

Just a short stroll from Sloane Square, getting to Duke of York Square is easy. Simply head through the charming arcade beside Ralph Lauren. Once there, it’s the perfect spot for a relaxed wander, with floral displays all around and some cafés and foodie stops to treat yourself along the way!

Pavilion road:

This is a charming pedestrian street near Sloane Square with gorgeous displays and boutique vibes. If you have never been there before, it’s a must-see!

King’s Road:

The heart of Chelsea in Bloom, Kings Road is packed with jaw-dropping storefronts and cafés in full floral glory.

This event is completely free, and trust me, it’s worth the detour. Whether you’re a flower fan or not, you’ll walk away a little more inspired!

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I hope you’ve enjoyed learning about Chelsea In Bloom event! If you’re planning to visit soon, I’d love to hear all about your adventure over on DOYOUSPEAKLONDON!

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To go further: 

Chelsea In Bloom: takes place in Chelsea, with all the restaurants, shops and venues participating to the event.

Chelsea In Bloom official website here.

Check out my other Spring recommendations in and around London here.