London is a city of endless variety, where every corner offers its own unique vibe. Culinary-wise, it’s a melting pot of flavours from around the world, including Japan.
I’m thrilled to introduce Minamoto Kitchoan, a Japanese confectionery with two London locations: one in Piccadilly and another on Strand.
Today, DOYOUSPEAKLONDON invites you to step inside Minamoto Kitchoan, London’s destination for authentic Japanese sweets.
Wagashi: artful traditional Japanese sweets
Tasting Japanese confections is also a journey into Japanese culture. “Wagashi” refers to the delicate sweets traditionally served with tea, and this is exactly what Minamoto Kitchoan specialises in.
Visiting them gave me a wonderful opportunity to learn more about Japan through its flavours and traditions.
Wagashi became popular during Japan’s Edo period.
There are many types of these traditional sweets, with some of the most famous made from mochi (rice paste), anko (sweet bean paste), or fresh fruits.
The art of making wagashi has been passed down through generations and is deeply rooted in Japanese culture. I was so excited to explore it that I picked out a selection of sweets to enjoy at home with my family. (Although, if the temptation is too strong, you can always stay in the shop’s cozy seating area and savour them right away…!).
Wagashi tasting experience
For anyone concerned about health and food quality, these traditional Japanese treats are made with all-natural ingredients like azuki red beans, grains, sugar, agar, and fresh fruits. Delicious and wholesome at the same time!
Beautiful to see, delicious to taste
I absolutely love these sweets, especially the Tsuya (the famous red bean pancake), White Peach Mochi (white peach rice cake), and Matcha Senbei (matcha cookie), all signature treats of the Minamoto brand.
I’ve already visited Minamoto Kitchoan twice, trying different delights each time, and I’m always amazed by the beauty and craftsmanship of these sweets.
I can’t wait to discover new flavors on my next visit!
Taking a bite of these sweets is like opening a secret box. You never know what new textures and colours you’ll discover inside.
It’s like tasting edible art, which I truly appreciate, along with the delicate and sometimes subtle flavours that make each treat so special!
Minamoto Kitchoan: a taste of Japan in London
The brand has several stores worldwide, including two in London: one in Piccadilly (below) and another on Strand (above).
These shops are simply irresistible. The moment you step inside, you feel transported to Japan!
The Japanese staff are warm and attentive, helping you feel at ease as you choose from the stunning array of sweets.
Every assortment of sweets is delicately wrapped in beautiful, colourful papers adorned with Japanese writing. It’s nearly impossible to leave the shop with just a small selection.
Everything looks so gorgeous and tempting!
The brand offers “signature wagashi”, a perfect starting point for anyone new to Japanese sweets, as well as “seasonal wagashi”.
These Japanese specialties may seem intriguing or even mysterious at first, but I think they’re absolutely worth trying. Even better, they offer an affordable little culinary journey to Japan!
Go and discover these delightful treats. They’re sure to surprise even the most Western palates!
I hope you’ve enjoyed this post and found inspiration here. If you are planning to buy something at Minamoto Kitchoan soon, please share your experience and opinion on DOYOUSPEAKLONDON’s blog!
Explore my top picks for cafes and bakeries to visit in London here!
To go further:
Minamoto kitchoan: 44 Piccadilly, W1J 0DS
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