When it comes to Christmas shopping, London isn’t short of fantastic boutiques!

With twinkling lights, festive windows, and magical displays, Christmas in London turns shopping into a sensory experience and a chance to explore the city’s most atmospheric corners.

DOYOUSPEAKLONDON presents your ultimate 2025 festive shopping guide, highlighting the most iconic and enchanting Christmas shops you won’t want to miss!

1. Liberty London, Soho

Founded in 1875 by Arthur Liberty, this iconic store’s mock-Tudor building, crafted from old Royal Navy ship timber, is pure storybook magic!

Step inside and you’ll see why the building is so adored: its wooden balconies, carved details, and cosy, house-like layout give it a warm, intimate feel you won’t find in any other London department store.

It’s the kind of place where wandering from floor to floor feels like exploring an elegant, artfully curated space.

What makes Liberty’s a must-visit at Christmas?

Liberty’s Tudor exterior sets the festive mood, but inside, Liberty comes alive with beautiful displays and a carefully curated selection of unique gifts, making it one of London’s most charming spots to soak up festive spirit.

I make a point of visiting every year to soak it all in!

The best part? Every Christmas, Liberty turns its central atrium into a dazzling festive spectacle. In 2025, celebrating the store’s 150th anniversary, the highlight is the magical ‘Good Ship Liberty’ floating above. Truly a sight to behold!

What’s inside Liberty’s this Christmas

From top to bottom, Liberty is filled with indulgent beauty collections, stylish fashion pieces, beautiful home decorations, luxury ornaments, artisan gifts, its famous printed accessories, and irresistible festive treats.

And the Christmas shop, up on Liberty’s top floor with awesome views of the atrium, is a real festive treat. Every corner is packed with beautiful decorations, carefully picked gifts, and tempting holiday goodies. It’s hard to resist the temptation here!

If you haven’t seen Liberty at Christmas yet, you’re missing out. It’s one of those London unique spots that instantly puts you in a festive mood!

Where to find Liberty’s

You’ll find it in the heart of Soho, just a short walk from Oxford Circus and Regent’s Street, perfect for combining festive shopping with a stroll through one of London’s most vibrant areas.

Address: Regent St., Carnaby, London W1B 5AH (nearest station: Oxford Circus).

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2. Fortnum & Mason, Piccadilly 

Fortnum & Mason is a London institution, celebrated for its world-famous luxury hampers, decadent festive treats, and elegantly traditional Christmas displays.

Founded in 1707 by William Fortnum and Hugh Mason, it has been at the heart of British tradition for over three centuries, supplying everything from royal households to explorers heading out into the world.

What makes Fortnum & Mason a must-visit at Christmas?

The shop always looks so classy and eye-catching. That giant advent calendar really makes the whole street feel festive… and, of course, it’s a magnet for anyone looking for the perfect Instagram shot.

And do not miss the fabulous animated displays outside, they are just adorable! This year, Fortnum’s windows are full of tiny mice in red coats, busy scurrying around in colourful, whimsical scenes that are impossible not to smile at.

Inside, the store is packed with charm and classic British style, making it a treat for locals and tourists alike. And I love how beautifully everything is packaged, that unmistakable British design always wins me over!

And if you want to make it extra special, you can even enjoy a traditional afternoon tea while you’re there! (read my full review).

What’s inside Fortnum & Mason this Christmas?

Fortnum & Mason is famous for its luxury hampers, fine teas, artisan biscuits, chocolates, festive decorations, and gourmet treats. I’m never short of gift ideas here at Christmas (their biscuits are a personal favourite!). 

Everything is beautifully presented, and during the holidays you’ll even find charming Christmas music boxes filled with biscuits that everyone loves. It’s a must-visit for food lovers and anyone who appreciates classic British elegance. 

Fortnum & Mason’s Christmas shop (on the 1st floor) is full of festive home decorations, from glittery baubles and candy‑coloured trees to luxe tableware and nostalgic ornaments. 

There’s even a red telephone‑box display that’s perfect for a fun photo! Whether you’re picking up a few special pieces or just soaking up the festive vibe, it’s a really charming spot.

Where to find Fortnum & Mason

Fortnum & Mason is right on historic Piccadilly, in the heart of London’s West End, surrounded by iconic shops, theatres, and landmarks. Its central location makes it super easy to pop in while soaking up the Christmas buzz in town!

Address: 181 Piccadilly, London W1A 1ER, just a short walk from Green Park or Piccadilly Circus stations.

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3. Burlington Arcade, Piccadilly

Burlington Arcade is a true architectural gem and one of London’s most charming historic shopping spots, dating back to 1819. 

Its elegant glass roof and old‑world charm make it stand out, it’s a classy, more relaxed alternative to the big department stores.

What makes Burlington Arcade a must-visit at Christmas?

Besides being in one of the busiest areas in London, Burlington Arcade goes full festive during the holidays.

In 2025, Manolo Blahnik has transformed it into Le Palais du Burlington, a Marie Antoinette–inspired spectacle with a rosebud-printed carpet, 21 sparkling chandeliers, and 84 hand-drawn illustrations of his shoes. A must-see for anyone who loves fashion and history.

What’s inside Burlington Arcade this Christmas?

Inside Burlington Arcade, you’ll find a mix of super-luxury and heritage boutiques, it’s not your big high-street mall. 

There are fine jewellers, watch shops, leather goods and luggage brands, and designer shoe boutiques. 

You’ll also spot luxury fashion and accessory stores. And for a sweet treat or a break? There’s Ladurée, perfect for macarons and a coffee.

Where to find Burlington Arcade

Burlington Arcade sits in the heart of Mayfair, tucked between Piccadilly and Burlington Gardens. It’s a peaceful, elegant spot to soak in festive London away from the crowds. 

Address: Burlington Arcade, Piccadilly, London W1J 0QD, UK.

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4. Selfridges, Oxford Street

Selfridges was founded in 1909 and has been a London shopping landmark for over a century. 

It is one of London’s most iconic department stores, famous for its extravagant Christmas displays and festive shopping experience.

What makes Selfridges a must-visit at Christmas?

Selfridges is one of the trendiest spots for Christmas shopping in London. They have eye-catching pop-ups, fun seasonal displays, and show-stopping windows. It’s the kind of place that makes you want to stop and take it all in!

Furthermore, this Christmas, Selfridges is getting a sprinkle of Disney magic!

For 2025, the Oxford Street store is decked out with 12 interactive Disney-themed windows, a dazzling light and music show, plus over 60 limited-edition Disney products from fashion to homeware!

It’s a festive experience perfect for holiday shopping, snapping photos, or just soaking up the magic!

What’s inside Selfridges’ this Christmas?

Here, you’ll discover designer gifts from top brands, luxurious beauty sets (holiday palettes, skincare kits, advent calendars), elegant jewellery, the latest tech gadgets, and festive hampers carefully curated by Selfridges’ hamper experts. 

On top of that, their Christmas shop is a wonderland of ornaments, advent calendars, stocking fillers, and beautifully wrapped accessories. 

It’s the kind of place where every gift feels truly special and every corner sparks festive inspiration!

Where to find Selfridge’s

Selfridges sits in the heart of bustling Oxford Street. It’s surrounded by other iconic stores and perfectly placed for a festive shopping adventure in the city!

Address: 400 Oxford Street, just a short walk from Bond Street station.

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5. Harrods, Knightsbridge

Harrods is London’s legendary department store, founded in 1834, and famous for its luxury shopping, iconic food halls, and extravagant window displays.

What makes Harrods a must-visit at Christmas?

A top destination any time of year (for Londoners as well as tourists), it truly comes alive at Christmas, with festive décor, sparkling lights, and seasonal treats that make the whole store feel magical.

And with multiple floors of designer gifts and premium brands, it’s a festive playground for high-end shoppers.

Also, Harrods’ Christmas façade is a showstopper every year, with dazzling window displays and festive decorations that transform the exterior into a magical holiday spectacle.

As I write this, the 2025 display hasn’t been unveiled yet, but it’s sure to be just as spectacular.

What’s inside Harrods this Christmas?

Harrods at Christmas is total festive magic. From the dazzling ‘Christmas World’ (the Christmas shop) with garlands, colour-coordinated trees, and sparkling ornaments, to this year’s limited-edition Alfie Bear and the huge 8-foot Balsam Hill tree, every corner is brimming with holiday vibes.

With festive Food Halls, personalised gift experiences, and loads of seasonal treats, you’ll see why everyone flocks here, it’s the perfect spot for an unforgettable Christmas shopping spree.

Where to find Harrods?

Harrods is right in the heart of Knightsbridge, surrounded by luxury stores. It’s the perfect spot for a festive shopping outing in the city!

Address: Harrods, 87–135 Brompton Road, London SW1X 7XL. It is just a short stroll from Knightsbridge station.

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6. Hamleys, Regent Street

Hamleys is one of the world’s oldest and biggest toy shops. A seven-floor wonderland that becomes a lively festive circus during Christmas. 

Founded in 1760 by William Hamley in London as a small wooden toy store called ‘Noah’s Ark,’ it has grown into a global icon known for its playful demonstrations and magical atmosphere that has delighted generations of children.

What makes Hamley’s a must-visit at Christmas?

At Christmas, Hamleys turns into a festive playground, with toys to try, fun demos, and decorations that make it feel totally magical.

You will also see young performers acting, singing, and dancing, showing off toys in fun demos. Their energy and theatrics are part of what gives Hamleys its magical, festive reputation.

What’s inside Hamley’s this Christmas?

Here, you can wander through 7 whole floors packed with every kind of toy you can imagine, from classic crafts and cuddly bears to the latest gadgets and games! 

The higher you go, the more festive it gets: the top floor turns into a little Christmas world with seasonal animations, meet-and-greet moments, and cosy spots to take in the decorations. 

It’s basically a full holiday adventure stacked floor by floor..and the kids love it!

Where to find Hamley’s?

Hamleys is right on Regent Street in the middle of London’s West End, so you pretty much can’t miss it. It’s surrounded by tons of shops, lights, and Christmas vibes.

Address: Hamleys, 188–196 Regent Street, London W1B 5BT. It’s only a quick walk from Oxford Circus or Piccadilly Circus station.

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7. Benjamin Pollock’s Toyshop, Covent Garden

Benjamin Pollock’s Toyshop in Covent Garden is a cosy little treasure trove of traditional toys.

Dating back to the 1850s, it’s famous for its charming, old-fashioned style and timeless appeal. Perfect for a nostalgic escape from the busy streets!

What makes Benjamin Pollock’s Toyshop a must-visit at Christmas and what you’ll find inside?

In addition to being in Covent Garden, probably the most festive part of London at Christmas, this little shop turns into a magical wonderland full of charming old-school toys, miniature theatres, and puppets.

Parents will love hunting for unusual, screen-free gifts that spark creativity and imagination.

Where to find Benjamin Pollock’s Toyshop?

Benjamin Pollock’s Toyshop is right in the middle of Covent Garden, one of the most festive spots in London. With street performers, market stalls, and Christmas lights all around, it’s easy to pop in.

Address: Pollock’s Toy Museum & Shop, 1 Scala Street, London WC2E 7HJ. It’s just a short walk from Covent Garden station

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8. Neill Strain Floral Couture, Mayfair

For anyone after luxurious Christmas decorations, Neill Strain Floral Couture in the heart of Mayfair is the perfect place. Founded by Neill Strain, the boutique is famous for its stunning, artistic floral arrangements, as well as its beautiful selection of festive décor. 

I discovered it last year and immediately fell in love! Above, you can see the 2025 Christmas display on the left and the 2024 one on the right.

What makes Neill Strain Floral Couture a must-see at Christmas and what to find inside?

During Christmas, this Mayfair boutique is a real treat, filled with gorgeous floral arrangements and festive décor.

The shop’s so popular now that you have to ring the bell to get in, but it’s worth it. The interior is beautifully decorated, and whether you’re after flowers or unique ornaments, it’s not to be missed!

Where to find Neill Strain Floral Couture ?

Neill Strain Floral Couture is tucked away in the heart of Mayfair, one of London’s most elegant neighborhoods. Surrounded by luxury shops and festive lights, it’s a lovely stop if you’re exploring the area.

Address: Neill Strain Floral Couture, 6–8 Conduit Street, London W1S 2XF. It is a 10mn walk from Green Park or Bond Street station.

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Feeling inspired? If you’re planning a shopping spree at one (or more!) of these spots in London soon, I’d love to hear about your experience on DOYOUSPEAKLONDON!

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Don’t miss my other Christmas picks in London! Check them out here!

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Further information:

Liberty London website.
Fortnum & Mason website.
Burlington Arcade website.
Selfridges website.
Harrods website.
Hamley’s website.
Benjamin Pollock’s Toyshop website.
Neill Strain Floral Couture website.

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